After several years of rapid growth, the pace of China' […]
After several years of rapid growth, the pace of China's washing machine industry has slowed down significantly since 2012. Washer motor manufacturers have been deeply impressed. However, the inverter motor in the washer motor segment has sprung up in the market, and major motor manufacturers have turned their attention to this field, but the numerous technical routes have made those who have been in the industry for many years and the development of the industry. The decision-making level of the washer motor manufacturing enterprise with a keen insight is also “confusing”. The competition pattern in the washer motor market is perceived as “flowers in the fog”.
Overall market growth rate decline.As the power source of the washing machine, the market demand of the washer motor is closely related to the output of the whole machine. According to the statistics of the National Bureau of Statistics, due to the macroeconomic environment at home and abroad, in 2012, the output of household washing machines reached 67.415 million units, an increase of 1.35% year-on-year. The growth rate decreased by 10.16% compared with the same period of last year, and the growth rate continued to narrow.
Affected by this, the year-on-year growth rate of washer motor sales is also slowing down. According to industry online data, in 2012, the total sales volume of washer motors in China was 102 million units, a year-on-year increase of 4.3%, and a year-on-year increase of 14.5% in 2011. China's washer motor production and sales data in the first quarter of 2013 also did not improve, washer motor enterprises achieved a production of 25.828 million units, an increase of 2.9%; sales reached 25.946 million units, an increase of 3.2%; of which, domestic sales of 17.388 million units, an increase of 4.7 %, exports 8.558 million units, a slight increase of 0.3%. It is noteworthy that a large part of the increase in industry data in the first quarter of 2013 was due to the lower base of production and sales data in the same period last year. It is understood that the sales volume of Washing Machine Motor in the first quarter of 2012 was 25.08 million units, a year-on-year increase of 6.8%.